Building the systems
behind modern web experiences.

I build modern web platforms, CMS architectures and search-ready, AI-visible digital experiences. SEO, AEO and GEO are considered alongside the backend, frontend and content architecture.

Based in India. Working with teams globally.

Explore the work
TYPO3PHPPythonNode.jsVueNuxtNext.jsTailwindSEOAEOGEOAIAutomation
3+ YearsProfessional Experience

Enterprise CMS, backend architecture, and modern full-stack platforms.

300k+Records Processed

High-throughput ETL data import pipelines with 60% execution time reduction.

10+Custom Extensions

Custom TYPO3 extensions, backend modules, site packages, and scheduler tasks.

60%Inquiry Handling Reduced

Real estate AI email inquiry assistant delivering automated contextual responses.

Systems, not just websites.

My work sits between backend architecture and frontend experience — building the systems that power websites and the interfaces people actually use.

CMS Engineering

CMS development across TYPO3, WordPress and Joomla, with deeper TYPO3 work in extensions, Content Blocks, Fluid, migrations and backend modules.

  • TYPO3
  • WordPress
  • Joomla
  • PHP

Full-Stack Platforms

Modern web applications connecting robust backend systems with modern frontend experiences.

  • PHP
  • Python
  • Node.js
  • Laravel
  • Vue
  • Nuxt
  • Next.js
  • React
  • REST APIs

E-commerce Platforms

Web development experience with Shopify and PrestaShop, alongside broader CMS and full-stack engineering.

  • Shopify
  • PrestaShop

AI & Automation

AI-powered assistants, RAG systems, migration automation and developer tooling.

  • Python
  • LLMs
  • RAG
  • AI APIs
  • MCP

UI Engineering

Turning designs into responsive, reusable and production-ready interfaces.

  • Vue
  • Nuxt
  • React
  • Next.js
  • Tailwind
  • GSAP

Search & AI Visibility

Building websites that are technically optimized for search engines, answer engines and generative AI systems — with structured content, metadata and visibility considered from the beginning.

Explore the service
  • SEO
  • AEO
  • GEO
  • Schema.org
  • JSON-LD
  • Structured Content
  • Semantic HTML
  • Core Web Vitals
  • AI Search

Selected work.

Platforms, systems and experiments. A closer look at the engineering behind the interface.

Der Autoputzer

Modern TYPO3 + Nuxt platform rebuild

A large-scale website modernization project combining TYPO3 content architecture with a modern Nuxt/Tailwind frontend.

  • TYPO3
  • Nuxt
  • Vue
  • Tailwind
  • Content Blocks
  • SEO
Explore case study
Fit with Nishika homepage showing physiotherapy and movement coaching with the interactive practitioner badge
Live website · Fit with Nishika

Fit with Nishika

End-to-end practitioner website & content platform

A live platform for an Ottawa-based physiotherapist and personal trainer, connecting clear service journeys, movement resources and an interactive educational check-in with a custom admin CMS.

  • Next.js
  • React
  • TypeScript
  • Firebase
  • Brevo
  • React Bits
  • SEO
Explore case study Visit live website
Content → conversationTYPO3
  1. TYPO3 Content
  2. Content Indexing
  3. Knowledge Base
  4. Retrieval
  5. LLM
  6. AI Assistant
Architecture diagram · TYPO3 AI Chatbot

TYPO3 AI Chatbot

RAG-powered AI assistant for TYPO3

An AI assistant designed to bring intelligent search and conversational access to TYPO3 content.

  • TYPO3
  • PHP
  • AI
  • RAG
  • LLM
  • Vector Search
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Architecture overviewTYPO3
  1. Old Page URL
  2. Page Scraping
  3. Content Analysis
  4. Layout Selection
  5. Content Mapping
  6. Preview
  7. TYPO3 Page Creation
Architecture diagram · TYPO3 Migration Assistant

TYPO3 Migration Assistant

From legacy pages to structured content

EXPERIMENT

Exploring how AI and automation can simplify complex TYPO3 website migrations.

  • TYPO3
  • AI
  • Automation
  • Content Mapping
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Architecture overviewTYPO3 v14
  1. Authentication
  2. Custom Modules
  3. Database
  4. Dashboard
Architecture diagram · TYPO3 CRM System

TYPO3 CRM System

Custom modules. Connected operations.

A custom CRM platform built around TYPO3 v14.

  • TYPO3 v14
  • PHP
  • Fluid
  • Database
  • Authentication
  • Custom Extension
Explore case study
Architecture overviewTYPO3
  1. TYPO3 Content Block
  2. Structured Content
  3. API / Data Layer
  4. Nuxt Component
  5. Responsive UI
Architecture diagram · TYPO3 Content Block System

TYPO3 Content Block System

One content model. Reusable interfaces.

Designing reusable content structures that can power modern frontend components.

  • TYPO3
  • Content Blocks
  • Nuxt
  • Vue
  • API
Explore case study

Experience & education.

Chronological engineering journey — from foundational computer science to high-volume ETL pipelines, enterprise TYPO3 architecture, and modern full-stack platforms.

October 2023 – PresentIndustryBhavnagar, Gujarat, India

PHP & TYPO3 Developer

NET2TYPO Web Services

  • Architected 10+ custom TYPO3 extensions with complex backend modules, site packages, and scheduler tasks.
  • Engineered data import pipelines processing 300k+ records, reducing execution time by 60%.
  • Implemented AI-powered automation using OpenAI GPT, improving workflow efficiency by 40%.
  • Built AI Property Email Inquiry Assistant for Bonafinca Real Estate, cutting manual inquiry handling by 60%.
  • Integrated REST APIs, Pusher messaging, and Chatwoot CRM serving 50k+ monthly users with 50% faster response times.
  • TYPO3 (v11–v14)
  • PHP
  • Python
  • Node.js
  • OpenAI GPT
  • REST APIs
  • MySQL
  • Pusher
  • Chatwoot
January 2023 – March 2023IndustryGujarat, India

PHP Developer

Apex Software House

  • Contributed to scalable Drupal-based CMS solutions with custom modules.
  • Utilized Git version control workflows for agile team collaboration and feature branching.
  • Enhanced core functionalities and resolved production issues in agile sprint environments.
  • PHP
  • Drupal
  • Git
  • CMS
  • MySQL
2018 – 2022EducationGujarat, India

B.Tech in Computer Science & Engineering

Parul University

  • Graduated with a Bachelor of Technology in Computer Science and Engineering.
  • Core training in software development, data structures, algorithms, relational database design, and systems architecture.
  • Computer Science
  • Engineering
  • Algorithms
  • System Architecture
  • MySQL

Engineering across the stack.

Deep CMS expertise. Modern frontend thinking. The tools to connect it all.

Backend

PHP · Python · Node.js · Laravel · Fluid · Composer · MySQL · REST APIs

CMS & Commerce

TYPO3 · WordPress · Joomla · Shopify · PrestaShop

Frontend

Vue · Nuxt · React · Next.js · TypeScript · JavaScript · Tailwind · HTML · CSS · GSAP

Platform Services

Firebase Authentication · Firestore · Brevo

Infrastructure

Docker · DDEV · Git · Linux · Cloudflare · DigitalOcean · Plesk

Integrations

Stripe · Twilio · WhatsApp · External APIs

AI

LLMs · RAG · AI APIs · MCP · Automation

Search & AI Visibility

Technical SEO · On-Page SEO · AEO · GEO · Structured Data · Schema.org · JSON-LD · Semantic HTML · Sitemaps · Canonical URLs · Internal Linking · Core Web Vitals · Image Optimization · AI Search Optimization · Entity Optimization

Problems I’ve solved.

Legacy → modern

Modernizing legacy CMS and frontend architectures.

CMS migrations

Upgrading TYPO3 between major LTS versions while maintaining functionality and content.

Production debugging

Investigating database, server, PHP, JavaScript and application-level issues.

Dependency management

Resolving Composer conflicts and maintaining compatible environments.

Automation

Replacing repetitive manual workflows with reusable tools and scripts.

API integrations

Connecting Stripe, Twilio and external systems.

Practical AI. Real curiosity.

Exploring the intersection of AI and web engineering — tools that remove repetitive work, improve CMS workflows and make complex systems easier to use.

Animated Mascot System

FEATURED GUIDE

Procedural SVG character with 23 moods, reactive states, and scroll hints.

SVG / React / Motion

Open interactive guide

Free Custom Domain Email

FEATURED GUIDE

Receive and send from [email protected] for $0/mo forever with Cloudflare Email Routing & Gmail.

Cloudflare / DNS / SMTP / Security

Open interactive guide

TYPO3 × AI Migration Assistant

EXPERIMENT

AI-assisted legacy content analysis and mapping.

TYPO3 / AI / Automation

TYPO3 × RAG

EXPERIMENT

Conversational access to a CMS knowledge base.

PHP / Retrieval / LLM

AI Content Block Generator

EXPERIMENT

Exploring AI-assisted reusable content structures.

TYPO3 / AI

Vue → TYPO3 Component Workflow

EXPERIMENT

Connecting frontend components with editor workflows.

Vue / Content Blocks

Developer Automation

EXPERIMENT

Tools to reduce repetitive development work.

Scripts / APIs

UI Experiments

EXPERIMENT

Explorations in responsive interfaces and subtle motion.

Vue / Nuxt / CSS

Open source & experiments on GitHub

Comfortable with the complicated.

Ayush Singh · Web Platform Engineer
India → teams around the world

I’m Ayush Singh, a web engineer focused on building modern platforms across CMS, commerce and custom applications while working across modern frontend development, SEO, AEO, GEO, AI and developer automation.

My work sits between backend architecture and frontend experience. I enjoy taking complicated legacy workflows and turning them into simpler, reusable systems.

I work extensively with TYPO3, PHP, Python and Node.js, with experience in Laravel, WordPress, Joomla, Shopify and PrestaShop. I build modern interfaces with Vue, Nuxt, React, Next.js and Tailwind. More recently, I’m exploring practical applications of AI, RAG and automation to improve CMS workflows and development processes.

A little more context.

Does Ayush provide SEO, AEO and GEO services?

Yes. Ayush provides Search & AI Visibility Engineering as part of web platform development: technical and on-page SEO, structured content, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). He builds with these considerations from the architecture stage; rankings and inclusion in AI answers are not guaranteed.

Who is Ayush Singh?

Ayush Singh is a Web Platform Engineer based in India, working with teams globally. His work connects backend architecture with modern frontend experiences.

What does Ayush build?

Ayush builds modern, scalable, search-ready web platforms, CMS architectures, custom TYPO3 functionality, modern interfaces, AI-powered tools and automation workflows. SEO, AEO and GEO are considered alongside backend and frontend architecture.

Which technologies does Ayush use?

Ayush works with PHP, Python, Node.js, TYPO3, Laravel, WordPress, Joomla, Shopify and PrestaShop, alongside Vue, Nuxt, React, Next.js, TypeScript and Tailwind. His platform work also includes Firebase, REST APIs, SEO, AEO, GEO and AI integrations.

What TYPO3 experience does Ayush have?

His TYPO3 work spans v11 through v14, including custom extensions, Content Blocks, Fluid, Composer, upgrade wizards, backend modules, site packages, APIs and migrations.

What projects has Ayush worked on?

Selected work includes Fit with Nishika, an end-to-end Next.js and Firebase platform; Der Autoputzer; a TYPO3 AI Chatbot; a TYPO3 Migration Assistant experiment; a TYPO3 CRM System; and a reusable Content Block System.

What AI work is Ayush exploring?

Ayush is exploring RAG-based content retrieval, conversational CMS interfaces, AI-assisted migration, content workflows and developer automation.

Have a complex
web problem?

Let’s talk about the architecture, the problem and what we can build.

Location: Bhavnagar, Gujarat, India